FLYING CARS!? | Super Bowl Commercials, Destiny & Tesla's "Flying Car" | The MJ38 Show #105

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Matthew and Justin talk about Super Bowl Commercials, Destiny versus Pre-Determination & Elon Musk Mentioning Tesla’s “Flying” Car

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Transcript

0:11

Welcome in. 105. We're rolling. Keep it moving. Marketing is crazy. Life is crazy. Attention span. You're whatever you're able to put your attention on and energy on. It's like people are willing to pay. Lots and lots of money to be able to put something in front of you. We're all competing for their Super Bowl commercials. Oh, yeah. How many? Like seven mil for like, 30s? Yeah. It's always the most expensive airtime in America every year. And then. Yeah, they always bring up how much it is, like seven mil. Eight mil. Yeah. If you see, like Budweiser, do a minute commercial a minute and a half like you'll see some of them are real short because they don't want to pay for that much. Yeah. Like Kanye listed the I'll make him all commercial because it's commercial. Customer commercial. Okay. Okay. But if you see like Budweiser does like a 92nd commercial with like, you know, a song that's real popular, they paid for do they poured into that? It's probably like ten mil, I would guess, for the hefty ones. Ten mil for a minute. Yeah. And if you overdo on production, you might end up spending like 15 million, like, as a company on the commercial for the 2025 Super Bowl. 32nd AD spot costs approximately $8 million. Bingo. You said seven off. That put me in the ballpark, which is a record high up from the 7 million average in 2024. Dude, Colin, you're on the money. Do you think I saw a stat about that? I saw set about. I'm pretty sure I saw something in passing about it. Oh, because I saw that, pop corners, I want to say, is the brand. It's like a chip snack. Munchie kind of, I don't know. I don't know, pop corners, bag of things. And they had, Breaking Bad commercial. Okay. With Jesse and Walt. That's cool. And then they. I think I saw that they had spent 7 million and double their sales. Oh, I see. So it's like, that's what marketing is just putting in front of people and then, okay, what are we going to make gamble right there. It's like, oh, we got to put it in front of people who get paid a foot in front of people and then say, okay, what are we making and what's our intention behind this thing? Yeah, I think it's a commercial about what's our what's our company about. Yeah. What do we want to make you feel? I want, I want to say yeah. That's a. It's all I think about it. Like, what do you want to sell? What are you selling to people right now? This is, you know, the emotion you want to give off for, the vibe you want to, or the story you want to tell, or the narrative behind the items. Like, what are you? What is it that you're selling, you know. It should be not just a product, it should be like a lifestyle or an emotion or a vibe or an energy or like because people are wearing you like a, like a, like they're a billboard and then they're going to use Jersey to express themselves. So it's like, what do you represent? Because ultimately people are just going to use you to express them. So you need to have something powerful in my opinion. And then you can sell that much better through advertisements than, for instance, I was going to bring up, I don't think it's a lollipop, but what's the other one that came out around the same time? Papi I think. Papi. So Papi had a Super Bowl commercial featuring, the blond girl. It's super popular right now. Sydney Sweeney yeah. And then that was kind of like she kept blowing up and there's eight guys, and that was like, step 3 or 4 of her. Like, damn, she's everywhere, you know. And then after that commercial, I'm pretty sure Pepsi bought Poppy for like a record sale. And they just flipped their little soda company into, you know, millions or billions of dollars, like sitting chilling I think I think it was, I don't know, like get upset already, but like hundreds of millions of dollars. Poppy pop it off. And this is from advertising and my from my perception. What happened is that they owned the company that after the Super Bowl commercial in sales must have doubled or whatever, and then Pepsi stepped in and bought them. At that point, I was like, now you guys, you crack there, we're going to take over. Now it's this. The monopoly grows just like, oh yeah, they were all, that's us now because they fit this into the same environment water. They got bought up by Pepsi at a certain point and he made like 70 million off that deal for his, his stake. Let's fucking go rock. Oh my gosh. Yeah okay. So this is why I stuck in my mind. Pop was acquired by PepsiCo in 2025 for a headline price of $1.95 billion, worth. Boop boop boop boop boop. Billion for that motherfucker. Nearly two. Believe that's what I. That's that's nice. So there was $300 million of anticipated taxes that were coming through. So it's like 1.65 billion is ultimately what they got for the brand. But but yeah, let's do taxes. That's 200,000 okay. Yeah. Oh you would think we'd have more amenities as a country. But but I'm not I want I want marketing, not politics. What are we talking about here. But who's it gets all of that? Okay, so just see that money, you know, all that money. It was it was cool to think about. I was like, man, those people that we're just like, we're going to make a new soda because people like me don't drink sodas. And then they made these low calorie sodas that were actually good. And the cool variety of flavors, like, not just like Coke has like cherry and vanilla and like, then they've had a caffeine free Diet Coke Zero, but they didn't have, like, ginger ale and cream. They do have a cream soda sometimes, you know what I'm saying? Like there's a ton of grape and shit, you know, I have, like a sprite. Yeah. Or what do you mean? Yeah, like a ginger ale. I guess they do one sprite, right? Google. Yeah, yeah, yeah, they have a sprite sprite. Does it get real wide within itself? It's not real broad. It's just like that's our attempt at clear soda, you know, or a lemon soda. Whatever. Yeah. Citrus. But you feel me when you look at the alley? Pop is the one I go for. When you look at they've got headroom, like 40 calories. Yeah. So in stevia and then they're doing the probiotics which is fine. And I think I prefer that brand to the puppy personally just because you get the probiotics benefit. But so imagine just being like let's make a soda that's healthy. There's no probiotics in there. So dopest flavors like dude wondering so this is freaking sodas man. And they're like fuck it let's make a commercial bro. What if we're gonna make commercial what we do? I don't know if I can pool party with Sydney Sweeney. And she loves Poppy. She loves our soda, bro. It's like, that's dad's mill. I kind of like that, bro. Let's go here. I'm actually like Blake Griffin here, comes in, catches a puppy throwing it on a pool party erupts. That's a commercial. It's like, can I do that in 30s or like 35 seconds? I bet you pay 6 million. I don't know, get your friend hook up to get Blake Griffin to come on the low. I don't know what you're doing at that point. What premium price? Japan. Yeah, yeah, probably just Sydney Sweeney. Probably just a regular pool. Some guy, you know. You know, you gotta pay him for the appearance. So then imagine we noxious. That's what they're branded after that. But imagine you make like $50 million. You're like, oh yeah, it's just for the time you got to pay seven mil for the time, and then you got to make the thing which costs it's own production. Yeah, it's both for sure. Like Breaking Bad Wall. That's it cost a lot of money for the licensing and yeah, pay both actors. Yeah. Prepare play a bit of fucked on money. But that's that's some of the most viewed media in the world, you know. But the demographics it hits because there's probably more views on Instagram. But the demographic that the Super Bowl hits is different than the Instagram demographic. You know what I'm saying? We're getting people, bro. It's a lot because then you have to hit hits on both sides. Yeah. Get it in front of them and you got to make it. You gotta create it. Like, yeah, what are we doing here? What are we doing here? So let's talk about that. I think coming full circle around GW MJ 38. That's crazy man. When those moments come full circle and things like, I don't know, your manifest ability, your intuition, you're starting to push in in a good direction. I could see that working out narratively in the storyline. It's like kind of what we're trying to manifest subconsciously anyway, like a part of our stories. You know, I was listening to a show talk about Destiny, the your real heavy on destiny, okay? Because like one motif in the very beginning was that it was his child of surprise because of an event that happened then he chose the most humble route, which meant he was going to get a humble surprise. But then that ironically turned into like a maximally impactful surprise that maybe he shouldn't have gotten. But due to the laws of the metaphysics, like that's what had to happen. Ultimately, he was going to adopt someone else's daughter, and it's like I wasn't trying to do that. I was trying to take like the humble, I don't need anything root. But then it's like it's it's been like written in stone. It's been written before this. This moment was preordained, dude. So then but then they uphold what has to happen ultimately because of other events that happen. The mom gets killed early in the season. And so there is no parent for this child of surprise is supposed to go to this guy anyways, and he's supposed to heroic adventure, go claim what he's supposed to claim and then live the result of it. So that's this destiny thing has been in that show earlier first season, giving me chills in my core, chills to my core. Right now. Go. I'm tired. I was I don't know if this was hitting or not. So then. But then now in this season, like, it's become like the dialog of one of the characters who was an evil character who is now aligned with good is like, this is my destiny. And I think it was. That's the only way I can make sense of my story, was like I was just living my story and doing what I was supposed to do, and then I was on the wrong side of history. And then I was to supposed to die. And then I was spared, spared, spared. And now I just want to, like, kill me if you want. Like if you're going to spare me. If that's what y'all are going to do with me, that I'm going to fight with you guys. So, like, I don't know what you want from me. This is like, but that's what I'm trying to do here. And then his whole dialog that he keeps bringing to the table is like this, like fated encounter, like, I have to do what I have to do, and you have to do what you have to do. And, like, do we have choice? I don't know, man. Like, my choice is to do what I have to do. Oh, yeah. Yeah. And, and now it's it's obviously very apparent that that's like become taking over as the main motif of this whole season, whereas it was just like part of what was going on in that story. And I'm like, that's interesting. It's interesting to think about your destiny. What? What is this life trying to teach you is destiny is somewhat aligned with the idea of determinism. Or it's like, right. Do you have any say in anything free will really? Right, exactly. Yeah. You know, like, were you always going to fail when you failed? Were the choices that you made always the choices that you were going to make? Some label. God had a plan for your life. It's not farfetched for me to think that that's more true than my perception of what my choices are. It's a it's an interesting question a question for sure. Yeah. It doesn't change anything either. Because my perception of my free will is still my perception. I have to live in my perceptions and your free will if you can. I think that's part of the God's plan destiny sort of underlying thing that underlies everything is just like this is if you could choose anything, what would you do with your free will? Right? What's the most optimum path? But let's also say that if you were going to make the right choice for what? Because it's like you could be wrong. Like maybe if you were like, what if I could do anything? I'd like to win the lottery right now. But it's like, that might not be the best thing for you or what your story is. Or like there's more optimal outcomes. Okay, yes, I remember the story because I wanted to talk about this sick dude. Okay, okay. So I had a moment. Oh. This is so ill. Okay. So, White Lotus, I wanted to bring it up because it was part of Sydney, and it's really swing. Okay, there's a moment in White Lotus where the black lady who is super cool like this. Yes. Okay. The massage. Tilda. Bethany, what's her name? And the massage lady? I don't know her name. That's okay. She's. I mean, she's the. She's like the mom. Yeah. Of the bucket. Yeah. Yeah, yeah. In the Thailand season. Yeah, yeah. She's a mom. At first she's like the masseuse lady. Yeah. So then early on, this rich lady comes in and she's like, I'm going to change your life. Well, but then she puts up with our bullshit because she's this rich person who tips are a lot. And then it gets to a point where she's like, let's do this, let's do a business. Let's get you to your own spa. And then it's like she ends up believing that maybe this lady can change your life. And then at that point, that's right. Whenever this lady fades back into having to deal with their own life and it's like, oh, yeah, I'm just like, on vacation and like, I guess I've gone, I'm sorry. But in that moment, this lady is like, is my whole life going to change? And it's funny because I think every server can kind of relate to that on some level, where it's like there's some people that will come through your life as a server where it's like, you know, you could be a lawyer. Yeah, you just can fucking intern for me and do the thing and we'll set it up one day and oh, la. And you're like, I could be a fucking lawyer. I could fucking get out of this industry. Let's go do something fucking. So yeah, Matthew McConaughey, the fucking Lincoln. Yeah, yeah, yeah, totally. In the universe. You get me excited right now. It's easy to get excited by these ideas. Yeah, but ultimately you have to understand that that person, it's like that's a big thing that they're talking about doing kind of loosely. So I'm always like, not on guard, but I never expect anybody to actually change my life. And even if they bring up like, oh man, come work for me, man, it's like it's usually not. It's usually steakhouse talk, you know, tell people talking to steakhouse, you gotta go. You gotta get yourself, you know, people cocktails, the for sure. And I'm cool with that. I'm cool with them. I fuck with the sentiment that they're expressing. But you know, then I get kind of caught up with someone who is like, you know, potentially, maybe we can help revolutionize my business or change the way I do things, and maybe my life is going to change. And all of a sudden I get into this fantasy where I'm like, almost ready to burn the apron. I'm like, life's going to change for me. Let's go. Then at the same time also. And it can be like now that deals are going to go through, and actually I'm gonna be out of the country for the next like six months. So I got this other deal I popped up. So like, I don't know, man, we gotta put on the back burner and here's like, dude, snap back to reality. All the goals. Gravity. So I think that there that that's always what that's represented in my mind. And I've spoken with my friends in the service industry and they're like, oh yeah, it's so funny because it's like, you know what they're referring to, you know, like the the accidental hope you can put into someone who says, like, I can get you a job doing some pharmaceutical sales rep stuff, like, anyone, good, let's do it. And it's just like instant father. But then okay, so there's this moment where that happens to me and it hurt and it stung and I'm just like, fuck. I guess I'm back to chasing the leads, back to sales, back to cold calls. Jim Halpert in the office make a fucking deal happen, kid, I don't know. Yeah, yeah, but like the pursuit of that shining star that I pointed to. The pursuit of that thing that excited me and spoke to me, taught me something within the selling of our business that I think might have been critical for me to learn. Right. Like I needed to learn the exoskeleton package to understand. It's like I'm selling the idea of to distributing your things to people within your demographic clientele that you don't currently have access to. That's what I'm selling. Yes. And a lot of the money that I'm saying, this cost is directly the cost of the distribution to get it in front of somebody. Yes. It's the 8 million for the Super Bowl commercial. Yes. Right. Like you need to pay for that thing. That's just for that. Right? Then you have to make it. It's like, so if you wanted to be on the Super Bowl, you could contact me allegedly. And I could like make that happen for you. And then I'd be like, your bill is $8 million. But like, I'm not. That's not what I'm making or what I'm charging you, per se. It's like I would break that down for you, you know what I'm saying? So it's like, but people, we have to I have to be able to make that easily, instantly digestible, understand what's going on there. And then also, if I can create a package that's as barebones as it could possibly be, that just provides results. And then here's the thing $1,000 for a month of work, I think that's viable for like a business. It's like like you need a marketing and that does just distribution cost money. I'm going to give you like, the best deal I can possibly give you, just to give you some results to show you proof of concept. So you can say, like, if I turn off five times the money, I'll get five times result. But here's your proof of concept at the bare minimum. Yeah. That's something that's that's an apple someone can buy. You know what I'm saying? Like I understand this. Yes. Okay. It is citrusy. Yes, I get it. I get the notes on the back end, a little vanilla. I was just pouring grape juice in people's mouth. Like, this is what marketing calls like. I. Choked on it. Yeah. No clue. And I didn't know I was doing that either. You know what I'm saying? I'm like, well, that's what it cost. So, like, so it's expensive. I've done the work. It's expensive. You know what I'm saying? But that's where the discernment on okay, like, I'm, I'm selling an apple. Someone is going to have to buy it and then take out their wallet and pay for and trust me to give them results, and they're going to be, not esoteric, but like, abstract. Like I don't have to explain abstract results with my words and have them make sense in a way that you understand that business is getting better because of the investment and put it in a way like that, right. That's all easier if I say digestible apple than just pouring wine on someone. So, so but then. Okay, so then to bring this back to the circle is like, I was okay. Is any of that is any of that free? Well, or is all of that predetermined because I'm like, my life's going to change. But then I fucked up on something and then it's like, did I lose trust or did I like, did I fucked or was it not really? Or did I? Well, let me like do what I'm trying to do here anyways, which was just be a professional, run a business and then through the client's needs, this client's like, I can't do that, I can do this, I want this, but not that. And I'm like, it's cool. This experience is helping me realize, okay, if you feel that way about these things, then it's the it's the idea of it all. And then how it's put together, isn't something's not working on the technical side of my presentation of it. And then once I broke that down, that's where I found a golden nugget of like, this is an actual thing. I can actually sell people. And I didn't have that before, which is sick, because I'm like, maybe my destiny isn't even to do all that shit that I was like, golden star that I'm running towards. And I think it's probably not. I think that it's probably this longer story that I'm not going to, like, just see the answer to or it's not going to make sense to me. It's like, here's another golden nugget, here's another golden nugget. Then we'll slowly start to like, put this business together in a way that's actually like a business. Because it's hard to understand business. It's hard to get into the marketplace and make sales and do the fucking thing and become viable. Yeah. What value are you providing? And they need to be able to like back it up with the words to articulate it. Yes. That's what needed you solving. Right, right, right. That like when I talk to Steve about business, it's instantly like need your solving versus dollar spent solving it. And then is it actually worth spending dollars to solve that problem? Is the problem bad enough like to provide a good enough service? Because if a manager can cut an expense that's not necessary. It's like it's already they've already been doing that for years. They're not going to add an unnecessary expense to the ledger now. So you have to be he's like, is that a just fallible expense? That's the lens he looks at it through. Which is good. Yeah. Yeah. And so I think for these businesses, like they don't understand that they're not doing marketing, then we have the perfect the perfect way to start stepping into distribution. And it's a nice smooth apple. Yes. Front that comes from the awareness of the situation and the story that's playing out and is all that predetermined your destiny? Who fucking knows? But we're in here learning this shit and we're learning it through the. This is the way we're interpreting what's happening to us based on our aims. I thought I was cool with that. I think it's I feel so your destiny. I feel so good about what I learned through that experience. Like, I feel so good about it. I'm like, in the middle of it. It felt like I had choices or free will or maybe. And then it's crazy to shift back into what feels like story. And I'm like, there is just destiny. There is just like things happen and then I do the right thing and then the story progresses. And then sometimes I just start perceiving things in the. It's like, it'd be better to be blindfolded, honestly, because then I could just concentrate on doing the right thing. Because there's times where you just start thinking like I don't know, I, I think maybe sometimes life is like like an isolation chamber in a prison. You have to not lose your mind, okay. Like you got to focus on not losing your mind sometimes and then within that, how good of a job are you doing. Like you need to be fortified, you know. What are you going to do? Your multiplication table. Need I say it again? For volume, I for it. But that felt like part of the fortification is part of me knew like I don't buy the hype. Don't buy the hype, bro. Like, just stay in the pocket. Sell yourself, don't get too excited about trying to impress this client who might change your life type deal. You know what I'm saying? Okay, okay. But then part of me did, like, get real excited, and I didn't. I let the hope get in there, and I was kind of like, maybe I'll get out today. Maybe I'll get out today. And then in the end of the night, you're like, I'm not getting out today. Why don't I let myself think that? Why did I let myself get excited about that? Oh, man. There all of that chokehold. I think there was a true destiny, which was that nugget was always supposed to. It was always supposed to present that way to me. So that way I could have the outcome that I had. And that's just going to keep happening. And the best thing you can do is blindfold yourself and fortify your mind. In my opinion. Yeah. When we were talking, I guess initially about The Witcher and his interpretation of destiny, and based on kind of what he was saying and what Jordan Peterson, I think he's also said in the past is that you have to, like, tell the truth and like, try to make the right choice. And he's like, I'm here because I've been making the right choices. I'm like, I've been in the right place at the right time, making the right choices. And if I can, like, this is what I was inspiring you to do that. Where where were you going with that? And you're able to say that I'm here. This is this is like the after Malcolm, based on whatever I could be doing. And he's like, you had to trust that that's true. It's like, if I keep on making the right choice or doing like, I guess, then where do you get that from the whole. Another question. I mean, like, it's just doing your best. It's just are you doing your best, the right choices? So I think it's the gradient thing where the more aligned you are with, the Holy Spirit or doing the right thing or whatever, the because it will constantly evolve within you, you'll be evoked to higher levels of alignment and harmony as you pursue harmony. So but, but just being on that journey unlocks the gradient of your life for the best things that could happen, can happen. And so from that place, I think, and I'm not trying to lose it, but you were just talking about, trying to do your best. Yeah. Like, what does that mean? And what would that be? It's like a resulting story from that. Telling the truth is part of it. To telling the truth and doing your best is like, oh, how can you identify what the truth is, right? Who are you to say right? How do you know? Just doing your best. Doing your best for the health, the Holy Spirit, the thing that's within you? Yeah, that's that's it. That's what we call it. That's what that those words are pointing to, to that that thing is tapped into truth. Your spirit of discernment, spirit of truth. Right. And so I think like, for instance, if you were aligned with a political party because you thought like it was the right thing, and then if you were to be maybe disillusioned a little bit or like things were explained to you in a way that made you think differently, and maybe there was like a part of you that's like, maybe I'm like, not aligned with that. And you were open to that and you could feel that. Right? Like maybe the whole way you're doing the right thing, even if you would change your ideology as you grew and evolved. And so that's what I think is like, how how much are you? So are you politically aligned because you're an ideologue and you want to fit in and you want to be cool, or are you really aligned? Because that's how you feel inside and you want to be an activist from what you think is right. So if you're truly pursuing what you think is right, then more opportunities to understand what is right will come to you. And then if you don't lie to yourself and you're honest, and then you go with what the Holy Spirit or what the what discerns, if you're being honest, though, what the truth is, the light is the light. You know, alignment with objective reality. When something happens and we're all witnessing it like it is truth, you know, and then you could lie later and say like, well, who's to say what the truth is? It's like we witnessed it, you know, like the truth is the truth and the lies are not the truth. It's exclusive. So if we all see something and we all feel like it was wrong, that it happened, and you lie to yourself later, it's like, that is a lie. Like you can't help but know that it's a lie within yourself. Even if you're not looking at it, your subconscious would know. Here's an instance that's separated, but related. So in basketball, I've come to realize if someone shoots a selfish shot, it has a lower likelihood of going in. But if someone makes a great pass, that shot has a higher likelihood of going in because of how everyone feels in that moment. Because unless the shooter is a true psychopath, like there's a part of you that knows it was a little selfish and it was a force. And then there's a part of someone else that knows, like, oh, that was a great play. This at this ball has an assist on it. Like it has energy coming. Everyone's like, oh great play. Like no one's like, oh that's nasty. And I just truly think that that plays into what's happening here. So then translate that back to life. It's like when you're making a selfish choice. It's like that you knows that versus if it's the right thing to do, you know, like, giving someone one self-sacrificing right. We all know that's admirable or that's, that's worthy of something. Yeah, a little bit of something that's like, that's like a good, good job at helping somebody out, right? I don't know why. Like giving a homeless person a coat. No one's like, why the fuck to do that? Pussy. Dumb ass. Yeah, he got you, bro. Everybody's kind of like, oh, man. Nice. Let's take or whatever, you know, you what you do. I think we would all be like, the opposite of condemn the behavior. Approve the behavior. I don't know, at least approve something like that for sure. But it's like. So the question you're asking is, I'm pointing to a bunch of it's like, yeah, the spirit of truth is in us. Like, I think that's what part of Squid Games is kind of pointing at, in the very beginning to when he's like, I bet somebody is not going to go help that man out there who's fucking dying or like, freezing outside. Like in the end when he's start talking to the guy in the hospital, okay. And then it's like the guy who made the shit, you know, the old man. And then I think he dies before he's able to see that somebody. So, like, he died thinking that, you know, I'm saying and then somebody does come and help him and give him a conference call the the ride or whatever. Wow. That's a statement. And then. Yeah. Spoiler alert, season two, Squid Game. So whatever you like, hit him with the baby. You know, saying it was literally such an easy thing to just throw it, like, just kick it off. Yeah. You know, I'm saying it's just the wrong thing, but it's actually not the easiest thing. You know, saying don't. The other thing is way harder. He just fucking, you know, like that's what is pointing to the self-sacrificing nature of what can constitutes like better behavior. What is better behavior? Well, results in the best outcome possible. Like, we don't fucking know. We don't know. But hopefully the spirit we can align ourselves closely with the spirit of discernment that's within us and then get closer a path and then ultimately find out that your assessment of what the right thing to do is is usually wrong pretty much all the time. So it's like doing your best to figure out what the proper alignment is and then working towards that is your best bet. Yes, yes. I think the resulting outcome of whatever that looks like in the outside world is the best outcome that could have happened for better, for everyone you know, and you. And like the fucking just like life itself. I think the proper attunement of being humble as a virtue is understanding that you're probably wrong most of the time, but still pursuing what you think the right thing is, or the best thing is, is virtuous. But but that's why I think they should do. They should be slow to speak in slow to anger. Right? I don't know if that's scriptural. Exactly the quote, but that's love, right? Okay. Right. So to speak, and slow to anger. I think both are like first is like, hold on before you say what you're going to say is like, you're probably wrong. And then the other thing is like, are you going to get angry because you're wrong? It's like, that's super embarrassing. You know, that's like negative energy happening, lower gradient. That's why being like slow to do any of that stuff, I think is, you have a higher opportunity for the, a better outcome to happen literally. And I think that's the Bible pointing that to that a lot in my opinion, where it's just, it's trying to give you the maximum opportunity for the best thing to happen. So here's a set of behaviors where you'll be aligned with God to work in your life. So like that would be the best thing that could happen. But then you can misalign yourself and then it's just hard to get yourself out of this gray cloudy bullshit here. You've got going on to your day. Yeah. Whatever's because truthfully objectively watching your movie like do you like this movie. Is it a good movie, you know, or how do you feel? You know, and you're also your day to day. What are you carrying with you? Right? Right. It's like we don't know. We don't know how people are like, yeah, because we're like in a solitary confinement thing here. It's 1V1 in here, bro. Yeah, yeah. You gotta not go crazy. Yeah, yeah, yeah. Hold it together, y'all pull it together. Guys, I know there's a lot of shit going on. We're all going through a lot of stuff I want to crash out sometimes I do, I know it's crazy. Life is crazy. So hold it like hold water. Hold, hold that shit. And what justifies the. That's, like, just part of the nature of being alive. The whole. Yeah. Part of being a man. I mean, the human mind or how I define a man. It's like, you're playing poker, high stakes poker every day, like that's Jordan Peterson I heard on a podcast, like, all your social interactions are all poker, and that people will bluff with their chips in their hands and say that they're more than or their opinions are more than or they're more aligned with knowing what the right thing to do is. Yes. That's right. Yes. Damn. You're on the ten formula that's on and so on. And then sometimes they're right and they have the nuts. And you should let them win the pot. Yeah. And then there's other times where they are bluffing because they want social currency, which is what the chips represent. Want you to fold. Yes. And then there's times where it's like, yeah, you have the nuts, but it's like, do you, do you have the nuts? Yeah. Are you going to are you going to talk yourself out of that, that thing or do you care enough about this pot? Should you be caring more about pots. Why do you know it's. Like moments. Right. You're playing poker though on that. That's how Jordan people think I'm more aligned with what's going to happen next than you are. Right. Based on how we should be conducting ourselves and thinking about the situation, whatever the situation is, how should we be thinking about it? Yeah. What's a little more proper? Sometimes it comes down to like 1V1. Another player at the table is putting you all in and it's like you could have the best hand, but like socially, it's not beneficial for you to go all in against someone who like your boss at work. You know what I'm saying? It's like, I shouldn't match that, but I should just fold, even though maybe I have the nuts, you know? So you got to know and hold on over the phone. But when I define like talking about poker terminology here. Yeah, the nuts is the best hand possible. Oh, yeah? Yeah, sometimes you win in poker because you have the best hand possible. And then you sometimes you win in poker because you interact with the narrative, the story in a way that makes them think that their hand is worse than the one that you have, even though you might not have the best hand. Yeah, and it's bluffing is what it is. It's a bluff. Yeah. The lie. Like when your girlfriend knows she's right. But you know that she's not right. And then she has staked a lot on her being right. Even if you're right, sometimes it's not worth staking just as much to to, to win the pot to be right. Because Ralphie May says, my dad quotes us all the time. It's like you can be right or you can be happy with the woman. It's like sometimes, sometimes you get to that fork in the road. It's like sometimes you should just choose happy because it's like being right. It's not going to get your shit being right, not gonna get you a blowjob. That's what it says. It was like, God damn it, I'm so right. I'm so fucking right. That'll happen, bro. And so anyways. But that's just like pointing to this thing that I'm trying to say is, even though you're playing in poker, you would always want to win. You'd be happy someone was bluffing when you had the nuts. But the social equation is just a little bit different. And the way that it translates also with the group is like, you can stake poker chips in the truth of the narrative and hedge yourself in certain directions because you think, what's going on? Because you have a perception of what's going on. We all live in it. Yes. And you should do that for how what you think is actually you should pay attention. That's like why it's a virtue to pay attention so that you know what's going on, so you can hide yourself where you're supposed to hide yourself. And and there's not always going to be like okay now everybody turn over your card to at the best bet. It's just like it is. You are just kind of like investing social chips in your life. I'll show you. Yeah. Yeah. And then there will be return sometimes if like, you know, Like you could have just, you know, develop some relationships in your life that you thought were important. And then maybe one of your friends, like, company ends up being really successful. And you were like, I always knew that he was going to be successful. I knew that that was a good idea. So I invested, like, you know, like I cared and I was try to help when I could. And I showed up and I just like, wanted to be a part of that success. And now I'm getting a return because he's going to give me a job. So like, literally your chips are like double or triple at that point because of how you invested them. So it's like poker in that sense because, okay, Jordan Peterson says, as you're more right and aligned with the proper narratives, your chips naturally increase and double because you're enfold with truth so that it happens. You are investing chips and what you invest in. If you're more aligned with what's actually going on, then it's just going to return positive upward momentum for you all the time, because the the sin is to invest in poorly and then to be lost in the narrative, not even know what's going on. And so that's another thing I'm trying to point to is these things are paradoxical. It's like if you make the right choice, things get better and then the wrong choice is not the right choice. And that's it's so true in all of us that whether you want to be aligned with what's real or what's not real, it's like you're just wrong and and things are going to get worse for you because you're just wrong. I can't I can't make you see that and you can't tell me at the same time, you can't be like, well, my reality is not your reality. I'm like this. This is objective reality. Like, yes, you can say that and keep living your perception. But like that is true as well. Like for so low end is a bit. Yeah for sure. And you have the right in the agency to keep running your own experiment. I can't like make you see that, you know. But I can invest my chips and social chips into your wrong and then that's going to do good for me. And like that's the game we're playing. Like, whether you like it or not. Like, I'm not trying to be rude. I'm just like, trying to tell you Burns game, you know what I'm saying? To explain some of the game mechanics. Yeah, yeah. So. But that's Jordan Peterson. That's why I love him. Because he'll tell you that's room skate, bitch. That's how you play, bitch. Yeah, yeah. 24 hours straight, Bish. And I'm like facts, bro, I swear. So. Yeah. So just continuous alignment with hopefully the right thing and then adjustment when you're not there. And then do we have free will to to to decide that. So okay. So the adjustment right. If you're wrong and you adjust and you get right I'm like maybe that's God. Like I had to be wrong. You know what I'm saying? Like a fool is an idiot. Like they're going to be wrong. But then an adjust like a good adjust, God might have been giving me that good adjust 20,000 years ago when he was making the heavens. You know, in 2000 years ago like that, it just was there before the Big Bang, you know? Oh, yeah. That's what I'm like. I think that's probably true. Right? It's all gone. And your story was gone. So I was like, is that destiny or is it free will? It's both. You know. It's fucking both. Yeah, yeah, yeah. It's first of all okay. I'm pointing to it's not just free will alone. There is some destiny there. I just like the preordained nature of before. You know, your optimum path is always, always in front of you. That's part of the nature of the game. Because we're in, we're in time and we're experiencing moments like, you know, some moments we call them seconds. When are they really? We don't fucking know. We call them seconds. But we are experiencing that all the time and that is our life. It's like that's like the base basis level of our life and then everything so expanding and expanding. So yeah, grandiose expanding outwards from that. Yeah. The, the I think it's predetermined. And the reason why is because I think that our perception of destiny is a very limited view on the way that God works. And I think a destiny makes sense to us as humans. And I'm like preordained destiny. My life has a but it's like that. God, no. My parents were going to kind of going through divorce. I think he probably hoped the spirit of divorced wouldn't crack them. But did he know that they were going to fail? Like, I think that he probably helped give them every chance to not fail, and there was probably a plan for things if they didn't fail. So I think there are all things for all things, any and all variants. Right? Multiverse or whatever, anything that could have happened. Right. Bigger, bigger conception of destiny than we have of one straight line to our purpose. And so, yeah, when he's writing my story, that really impacts my story. So was my story written knowing that they were going to. I don't think so either. But so but then also so on top of that, I think that the picture that he's painting is a lot bigger than my parents splitting up. It's like the picture that he's going to paint in my life is like that. That's just like maybe one color palette of what he's it's not the fucking subject matter. It's not how I'm going to the feeling it's going to invoke in me. When I look at the the final picture, the, the divorce is like the, the kind of paper he used. It's irrelevant. Like, yes, it did make it up, but it's not what's happening to me now. So that's why I'm saying my my conception of destiny is not accurate with what God is doing with my life. And I think it's foolish for me to even try to pursue thinking about it to some degree. That's what I'm trying to point to, because God is like the thing outside of our comprehension. Yeah, yeah. Around the outside. Yeah. We can't get there. Yeah, you can't get there. As soon as you get closer, it just pushes it back. You better off blindfold yourself. It's. Yeah. It's ever expanding. You can't reach the bottom of it. Right. But it's that complex. It's that deep. That's hard to put your mind around the thing right outside. Yeah. I think I had kind of a dream alluding to that idea of, like, I was in my mind sleeping. I was doing excavating, and then I, like, was hitting this corner of the room I was in, like the bottom corner of, like a big, like, cube, hollowed out room of mining and excavation. And there was nothing in the corner. I turned around, turned back around in the corner, had expanded into like another part of the map. Just open up. I was like, whoa, this is. And it was more intricate and deeper literally, you know. So I was like in the bottom corner of this just regular square box more or less. It was excavated and then it opened up into like a kind of a more rectangular, at least from first glance, like more ornate version of like excavation. But it was like, well, this is different, but the same and wider and different but the same. That's like, that's just like it gets deeper like that. The thing that's because, yeah, when you know, you're trying to push your understanding or like you're he's he like by definition, whatever resides outside of our understanding. It's like, yeah, yeah. Trying to understand that. But we have our understanding. That's the other thing too, because that is like the free will aspect of it. You you can choose to understand something. Let's just go. And David Goggins is pointing to he's like, dude, I was overweight by X amount, like over 100 pounds. Whatever it was, whatever, this is his. He's crazy. Whatever his story was, he's like, and I didn't I wasn't a good like I wasn't a good student, wasn't like very adept in like, learning or reading or doing any of that shit studying. But then he had to pass these certain tests for his military exams and doing all this and losing all that weight to reach a certain weight and height limit at a certain point in time. It's like three months. Whatever it was would be less. It's like, this is he's like, I just decided to do it. You know? I just did that thing. It's kind of big Sean's pointing to. I decided this, like, I'm doing this. Yeah. I'm like, and what is that? I'm doing this because he had this free will, but then it's like, hey, well, what are you doing? I'm executing my free will to the highest of my understanding, and that's it. And and having faith that the thing that resides outside my understanding is like for me and loves me like a father. Yes. You know. Yes. As if he created me. Whatever. Created my understanding of things. Yeah. And our perception of how could you fight like the video game character understanding the one who made the video games, like my character in ruin escape knowing like about me personally. Yeah. Talking to Mr. Hankey, he was like, what's up? What's up dog? How's it going? Oh, I know what his life is, you know what I'm saying? He's just like, I feel like. I feel like going and killing these crabs today. That's going in five. He's like, damn, I love killing crabs, bro. Knowing that, I'm like, watching him doing all this and, like, controlling him to a degree, right? Yeah, yeah, it's a little different world where we're separated from them. More nuanced than that. But that's like I said, as a loving father like relationship with Mr. Hankey. Yeah, yeah. Which is sick. This is my guy. Yeah, this is me. I think it's all for us. Yeah, it was the jersey. And he loves us. Like the way my heart broke. Like project day. Me out of the gym daycare yesterday. And I guess the last they called me because they said like for the last ten minutes, like the gym, daycare closes at eight, but they call me at 755 and they're like for the last ten minutes, Devin's been, crying really hard. Oh, so you might want to come get her, even though I know, I know, there's like five minutes left by finishing up, but I think I'm just to get her. I was like, okay, but then like, I get there and she's like crying for sure, but then I like, pick her up and she's like, sees me. And she's like. It's like like a person. You're like out of breath, like exasperated, like, oh no, I've never seen her cry that hard where she's like. Yo, what the hell? I guess, like, she was just tired and cranky and she was good the whole time. She didn't go to daycare. She was like, super good. But then I guess she was just cooked. I don't know, but then like Maha, like saying, you know what I'm saying? I'm like of like catch your breath, you know, like, I gotta make sure you can breathe. I'm tripping right now, you know, and then I feel like terrible. And I'm driving home. I'm like, man, if I don't finish like, 50 minutes earlier, that never happened. She's having a good time. I guess until that point, let's just freaked out and like, get guys like that with us too. It's like, like it's crazy to conceptualize it like that because it's not just like avatar, Mr. Hankey on the computer. It's like he wants to, like, pick us up and hold us and kisses on the head and say, it's a little baby. So I love you, I love you. What do you. Why you were great. Can't convey what you want. I think it's cool. The same thing you want. Yeah. It's like. But then gotta try to do the right thing for us too. But he loves us like that, though. Yeah. You can't have your kid. You can the other time, right? Right. Yeah. That's better. She doesn't, you know. And so I think that, that's, that's a cool nuance to when you're reading the scripture and stuff like that, like that's always there, like through all the things, everything that's going on, it's always that lovable, attached to all of us. Creation too, which is just fighting the urge to not mess up their own life most of the time, to rebel against him. Yeah, to run away from that relationship. Yeah. And that's like, that's really what's just going on here to worship other gods, whatever that means, right? Well, aligning with something that's going to create a worse outcome going forward. Yeah. It's like not you just it's just wrong that for me, it's a combination of discontentment for my current setting, an anxiety about my future setting that probably generates most of my negative emotions. That would result in me not just doing what I'm supposed to do because. Yeah. Because we all want because in my opinion we all want a life that we really fuck with. Like, yeah, it's my fucking life dawg. I fucking live that shit. Yes. To a degree. Yeah, yeah. You want the house you want with the wife. You want with the car. You want with the kid. You want with the, the the daily thing you're doing that you want. I want it to look how you want it to look. And then like, you'd be like, this is worth it. And I think that, like, over pursuing all of that is the thing that I needed to get over the most. And I'm still working on it. This is like, we're good right now. This is like the intention. This is where God has us right now, and all we have is do the next right thing. Yeah. That's it. And then God wants us, like a good father to have the doctor job and to go to UT and to fucking, you know, be all we can be there. But I got wants that too. Yeah. And how he's getting us there is like, just you'd be better off putting a blindfold on and just do the right thing. Yeah. Not look at it. You know, you're just getting distracted and trying to do the right thing to create whatever you think would be a worthy, sacrificial or like result of a sacrifice outcome. Like it makes it worth it. This would justifies the pain and suffering. Yes. This is innately in this piece. Right. Because of partly human or the ego or whatever I think is a part of us trying to justify that question. I heard my sister say it a couple weeks ago. She was just like, oh, this isn't worth it. And she's like, man, maybe I should go do something about how I feel about that. I had a workout. Go to my doctor. I don't know, man. You know, I don't want to wake up and say, oh, this isn't worth it. I'm just like, now in this moment, like, oh, that's just the question. Like, don't be overly critical of yourself for being like waking up and just being honest about the answer. It's like, that's the that's the question. Is it worth it. You know. Deep down yeah. What's your what's your belief in that. It's deep. It's deep out here. It's fucking deep out here. It's horrible time. I think for Gooch we still have at least another 30 minutes or so sick. So saying is worth it for you. I just remember that brand. Yeah. Oh that's it bro. That's the question we're asking ourselves. What makes you get out of bed in the morning? Oh, had it been morning? Fucking grit. It's not necessarily that I've got like it's worth it but great. Well good was like not worth it. Like right there will get you out of bed in the morning. You know in that moment it was great for show. I don't know, maybe this being productive, feeling useful like, you know, saying doing something in my baby crime. It gets me I literally your kid. Yeah. Yeah yeah. There you go. Your kids are definitely like they should be the answer for sure. If you have children that's out there because you like and you have your own story too. But yeah yeah your responsibilities being productive, taking care of what you got to take care of your body or fucking however, how you're eating. It's wild. Like it's fucking deep. It was, people say I control that for whatever reason. I can't tell you. People want to control other people. Sometimes I think love, honestly, probably love is a lot of it. There's definitely you are living out your own story. And I think we have I think we all have a romantic interest in our own story. We want it to be beautiful. We want it to be awesome. We want something. We want great things to happen. We want to make sense. We want to fall in love with somebody. We want to have a life we like. Like I think we have a romantic interest in that. Like, we'll get it very excited and we'll blush when it's when things are going the way we want them to go, and we'll feel heartbroken when things aren't going the way that we want to go. That's why I'm saying it's a romantic interest. It's like. It's like almost like our capacity of love is invested in our own life. But then also we love our parents and we love our siblings, and we love our kids and we love our friends so much. I think that also drives a lot of constraint for decision making. And, you know, going to school is difficult, but sometimes it's like, you know, you want to be somebody and your parents are. It's a little bit of pressure there. You know, you want to make them proud and stuff. It's not like they're like bearing down on you, but you just have this like, responsibility, you know, to uphold this thing you're trying to do here and all of your connections and everybody around you is like supporting that, in my opinion. So that's when I think about Jesus and love being so important. I think that is a lot of times what drives like a lot of all the decisions that we're making all the time. Unless you're a psychopath and it's like beneficial stuff you know. Yeah. Short term short term manipulation. Yeah. No but that's like textbook. Yeah. Yeah yeah this is textbook. They're just small shortcuts for the sake of small shortcuts. It's like okay, well let's align yourself and see how great that goes for you. And then the other thing is the devil works with those people. So sometimes they get a reward for misalignment. And they'll ride the lightning of the, of the, the fleshly misalignment. Yeah. And then, then those people end up being Lex Luther. And then guess what? The light beats the darkness at the great climax. We know that story. Yes. Yeah, we know that story is dark. Yeah. It was talking about so you now you in the valley and you at the mountain, the millionaire version of you. All of the kid version of you. The bad stuff happened to that. You couldn't have helped when you're innocent. Left when the sleeping beauty got kissed by the. That I put to sleep. All those things that happen. All those portions of you. All those versions of you. The only thing you could have ever done and will ever have to do is to the next right thing. Like, that's it all the time. That's it. No matter where you're at. And then knowing that God is taking you to the best life that you could possibly imagine, but you can't possibly imagine because that's gone outside of comprehension. Goodness outside of do you want that? That's like, that's literally the best outcome. Yeah. And you have a romantic interest in that also as a presupposition. So it's like, how do I do that? How do you do that? How you do that. Only the next right thing, which is my message for the day, I don't know. Is that interesting thought. You know, me and the guy drives the Viper. We're trying to tie all these things together, like Destiny, free will, the next right thing, the moment they're all like you're living in. What are you consuming. What are you what are your behaviors based on the thoughts that you're having I don't that bring it back down. Bring it to marketing to bring it back down to earth. Yeah. Also because I want to finish this question I, I've had in my mind since the beginning. Let's go. I love it, but so it's not so dramatic. Like, I'm kind of a romantic person in my heart and passionate. So I like to make it real dramatic when we're talking about metaphysical stuff like this. Because it matters that much. Because Jordan Peterson makes me want to cry, because I'm romantically invested in my life and like, it just is what it is. But also, just like on a more conscious level, like tangible level, what's actually happening in my life is like, I think that we figured out a better way to sell our product to people over the last like week. And I'm really excited about that. That's really cool. But that's also like so I didn't I was a fool, I am a fool. I didn't know what I was doing, but I just got a little more aligned with a better way to do it. And if I keep doing that then maybe this will actually work. And like that feels really good. That feels really good. Yeah. It's like small scale, just kind of small stuff going on, but like it's cool, you know? Yeah. No, it's like you lost a little bit of weight. You don't think that that was your goal. You're like, nice, I did it. Yeah, totally. I went hard for like eight weeks and stuff. Again. This is weird. Not totally. Yeah. So what does that say? Is that true? Like, is it true? Objectively, yes. For your own standards of what you're viewing in your life and how you interpreting the story like this thing happened, right, I did it, I made the proper sacrifices, and I got my in line with the just, like, more objectively better reality. Yeah. Yeah, totally. I think we can't help but it's like, what's the question? Is that good? It's like, I think so is that real. Yeah I think yeah. If you can't make that connection then you can't play this game. That's the. Yes. It's like catching a pass a wide receiver. You got to be able to catch reality. Is it as it comes. You know that's like yeah that's good. That's good. I set out to do that and it worked. Could have done it better. Absolutely. Do I have a readjustment of where I'd like to do a better going forward? Absolutely. So like, I'm not necessarily overly patting myself on the back. I am happy about it. But my mind is definitely like, okay, well then here's where I could have done better. I want to do better next time, you know? Yeah, yeah, yeah. And I'm just trying to ride the. You got to ride the surf kind of ride the water, you know? Waves. Yeah. That was tight. That was a win. That was a win. I want to keep going. You know that's tubular. I fucking wrote that bitch. I wrote that way. I was like, if I there was two weeks that were nice where I was just in that bitch, like going and doing my abs in the gym in the 80s. And you can feel the keto burn in the fat and you're just like, feels good. Like I'm hungry, but it's a purple hungry and I'm actually getting off on having purple hungry, so I'm good. Let it ride right? Yeah, it was a good yeah, this shows I, I'm into it. But then. Yeah. So that's what I'm saying. Less dramatic. So like just a little, you know, you change your workout, change your diet. I have some cool memories and I feel a little better about life. Things go on a little bit better marketing for real. Like I was just doing. Did my best, did my best, and then got a golden nugget. Now I've got this other plan. I'm going to start doing my best with that. And like, I think that's going to keep going better and things are just getting a little bit better. Let's not super dramatic, but I think I have to like you have to care on the level of a drama. In my opinion. I think you should get your life. Yeah, it's your fucking life. That's how I cope with the question of is it worth it? I fucking hinge like a fan, like a Colts fan. I'm fucking like, make a tackle, make a fucking job killing us all game. What did you play? Pop Warner? Town of country fucking. Who did you play for growing up? Is that how your coach taught you when you were a kid? You know, like my dad. It's like, that's how that's. That's the level of passion I want to have about my own life. And it's hard to have it sometimes. It's a lot of doldrums, a lot of same shit over and over and over again. A lot of times you're working in a place that isn't voting house. Yeah. Sucking days, days, a lot of time in the desert. Weeks, months, years, years in a dish. Dude. Something that's going to be your story. I didn't know about is what I meant, what I meant to do, that's what I'm saying, is our perception of what life is. It's like what a good life is. I don't think we have a good perception of I think we think like how? Like job, good job, house, car, how wife, dog. Dope dog yard baby. Cool baby. Smart baby. Yeah, yeah. Superstar. Adley. Baby rip baby. He jacked the dog. Jacked on six. Everybody big over here. But then I think reality might be like working six years for an industry where you're just getting by and then, like, maybe, like, kind of gets worse and you're working, making less money. You got a budget that maybe it's like you find a way to make money in a bad economy. Six years of that economy turns around. Maybe you're smart enough to start investing. You like when the economy is going up, we should invest because it's going to be bad for like 8 to 12 years here in like 3 or 4 years because I've seen recession happen and stuff. It's like, maybe it's a lot of just being in the desert is what I'm trying to say. It's been the desert. Get that million dollar glass house. I always think the athletes do it for three years on the desert in the NFL on a rookie contract. Then they get their $20 million contract and they buy a big house and they're like, I made it, bitch. And I keep I think we all think that moment's coming for us. And I'm like, I don't know if that's really what life is as a as design defined in the Bible. Please jump in the river whenever you get that moment. Like you still got practice the next day. Are you still got the game the next week. Yeah. Next season coming up. And it's like how are you going to act then it's like are you still, are you doing the thing? Are you really worth this fucking contract or paying you. How are you degree. Yes. You okay? Right off. Michelle. Valgrind. Nice. And a Gucci boots. Yeah. So it up in my Gucci car. I'll grind real hard now. But that's what in my mind, it's like once that loop gets reinforced, like that, y'all are fucked. That's what I always thought once I'm really stunned on y'all and there's nothing you can do that you can't tell me shit. You know what I'm saying? I'm on. Yeah, you're going to get the best of me. That's what I always thought. But I do agree with other people. Are you going to have that drive to keep going? Everyone's going to get faced with that. Once you make it. I'm still going to be like, get out of bed with that tenacity to say about McGregor. They're like, it's hard to go out there in the fucking cold and have a real hard fight camp when you're fucking rich as hell, dog. When you got nothing, you're fucking, you don't want to sleep, you know? Rocky montage. Yeah, bro. Yeah, it's a constant battle, as can the person that's made it stays hungry is the person who hasn't made it. That's when you got someone that's diff. Yeah, but I think personally I always thought about the NFL. You always got more to prove. Right? Just because you're a star. That's probably the first stage, right? Can you be a star house then. Can be a household name, like, then can you maybe can you win a championship? Right then even once you win the championship, it's like Hall of Fame. Can you do it again? Yeah. Can you double down or whatever it is or like player of the month is cool, but like, can you be offensive player of the year. Like there's always going to be like a a next goal to achieve, which is a problem for some people. But I think it's a good motivational tool to keep yourself like engaged. This marketing question I wanted to round up since things are getting better. Here's the ChatGPT problem. My perception is that Poppy blow up after the Super Bowl commercial. And then and then they sold what was their value. Pre-commercial how much should they invest in the commercial? And what was the positive outcome that Pepsi that drew Pepsi's attention? From the commercial said, let's go chat bot because yeah, this is the in my opinion, this is like the. Why marketing works. This is like a story you would be happy to tell people. Okay, so. For 2024 they revenue at 500 million. Earlier years they had about 100,000,000 in 2023. So like 100 million then they were 500 million and then some good growth. Puppy ran a 62nd Super Bowl ad in 2024. Once they came up, I guess from the 100 to the 500. Well, the Super Bowl, the Super Bowl is in February. So that's also what we're looking at. That's like the whole year post commercial. For the 2025 campaign. So the thoughts they engaged influencers on large scale actions and positioning themselves heavily around that movement. They sent 32 soda machines filled with puppies to influencers ahead of the game. And then I guess that was also like while everything's going on in the commercial, people were also being like, I got a puppy vending machine, like about 32 different influencers. We're doing that. Okay. Just kind of a cool campaign. Yeah. Double down on this. That's that's nice for the socials. Like get it all up in the algorithm baby. And then this world brand. They don't we don't know exactly 1.9 bill. Right. Yeah. It said that they spent about 8 million. So this is this is kind of what we can kind of draw from. It says they were at 100 million the year before the Super Bowl happens and they go to 500 million. And then they sell that year to Pepsi for one point almost to bill. But then taxes bring it down. But 1.9 billion and their commercial cost them 8 million. It's like that's a fucking that's a comma bro. 7 million of that was for the 30s. What's a $1,000,000 million for all the production? Yes. And then yeah, if you made 100 million, you're like, fuck the Super Bowl commercial. Let's go. Let's do it to the moon. And then five X is your money. You're like, they were really ball. And now Pepsi is like, all right we need a healthy soda. So we got you on 1.9. Bill I like Ali Pop more to me too. I don't know how many times I've had. I've had Poppy before though. I tried I accidentally thought it was lollipop a couple times. Okay, I get it. And I'm like, oh, this is an iPod. That's okay. But I think I've had that experience maybe at least once or twice. And I was like, Now I'll stick to the iPod, right? Yeah, I think they have a cream soda. What do they probably do? All that to say, marketing fucking works. That's like the grand scale principle of how well it could work. If you have a good product and you put it in front of the right people, you could five bucks your income, especially if you're shipping globally, is different. If you're like a service, like if you're gonna market a service or market a restaurant, they're not shipping like that. So five I think your money might be a lofty goal, but this company five makes their money and then had so much value after that that they sold for. So they're making 500 and they sold for two B. That's for X. So that's five extra money than sold for four x. And that's fucking nutty. Who wouldn't want to do that. Just from distribution of visibility. The right actor actress the right time. Selling the right emotion and the right lifestyle to the right people. To the man to the man. So yeah I even called fucking Donald Draper in this bitch dog. The fullest extent of it would be when I say people can't afford to have someone make their content, I'm saying like you can't afford Sydney necessarily. Like that's not what you're doing, right here. You're trying to just get distribution of viewership, but the right client that does want to do fucking what Poppy did, you know what I'm saying? Like, we could really do that shit. We could sell that idea or that, like, we could come up with that concept and I think do like some heavy damage, but at a bare minimum, people should be doing distribution of viewership. And then maybe we'll find the right client. You know we can have success stories. We can, we can do a lot better. So this is also what our friend who works with us on the other marketing department, it's pretty much what his business businesses exactly, exactly do. In fact that's funny because I used to think what, our old boss lady boss. I thought her business was a viable working business, and so we were emulating that. It turns out it's not. Then I'm like. Then I shifted my. I realigned myself within what would work within the marketplace or what I thought. And then I looked up and I'm like, oh, that's what this is. A small business does, It's like, well, I guess I'm kind of aligning myself with that business. That's funny. I'm just like, what's working here? It's like, okay, it's crazy. So yeah, follow that. Another pointer is following the lady boss's business that I thought was working was like destiny out of my story of me just trying to do the right thing or find the North Star. It's what was presented to me. And was it the right thing? No, but just like the pursuit of that and aligning myself with more of the right things, put myself in a position to be able to look up and see that this person is doing that same thing, but more properly and more right. And it is a viable business. And it's like the whole time I was trying to figure that part out. So sometimes you just got to follow the river and not get washed out to get to the answer. And then yeah, you're looking around like getting all these emotions and feelings about what you're seeing. But like, God is taking you to the place you're supposed to go, you know? Yeah. That's destiny, in my opinion. What do you think destiny is? I think it's I don't I don't know this after all this. That's where I'm at. That's where I started from. And and I don't know, I like questions that answers. I know that this other side of what I know, you know, and that's it. That's all. That's all I could say. So I'm going to start with I got to end with. But in the middle there's always the opportunity to do the right thing at any given moment. Always. Yeah. And then there's something that is generating the moments partially. It's you, you can impart your will and then generate moments like you can you can control your breath. But breathing is happening. It's like things are manifesting. That is what's going on here second by second. And that ripples out into a day. And then of course do do do do do do little. I should be color on it. Hey, like we've been talking about last couple episodes. Yeah. But this the the ever present option is like free will by definition. It's like you, there's always the moment you're dealing with at any given moment. You know, you mentioned it on a podcast. Previous is like how do you handle moments like the kid getting pantsed? It's like the same situation can happen to anyone. But then how do you handle moments? What's your generator? What's your machine? What's your transmutation process like? Does inheriting moments are like behaving within them, thinking within them, acting, choosing to go to the gym, choosing not to go to the gym, choose whatever, whatever you got, whatever you got going on. Yeah. You know. Yeah. And then there's always the option to. Do the right thing, whatever that is. Yeah. I think the proper sacrifice for better thing. Oh, you got your perception. You got to like, do your best to maximize that. With your free will. Right. And so definitely for me, I'm not I'm not I'm sure I think. I think that is part of it. Like point like doing maximizing your ability to comprehend and grapple with what's happening here and try to project future forward what is going to happen and make that better for you and your family and your community and your state and your country and your freaking world. And just like outwards, every concentric circle. And then for today, tomorrow, we can eat these seeds. Right now we got to save them. We got to like, getting this. Like, we gotta be doing things now to protect and project our future forward in a way that is like we're going to be sustainable and can keep going, can keep playing games. We don't want to die. You know. Of course. Of course not. I think inherently that we're trying to take care of ourselves, you know, saying like it's forever. Yeah. They were hungry. How do we solve that? You. They were hungry. How do we fix that? Yeah. No, I started eating stuff and I don't know who was dying. And just figuring out what's good for us, what's poisonous. What's the matter with was a good process to keep this going forward as well. Agriculture, farming, fake meat. Now. Yeah, we're in a weird spot now. We can do, like, anything. Technology is getting pretty cool. Apparently Elon Musk is going to unveil flying cars by the end of the year. Oh yeah, do as I say. Let that run on Elon, dude. Yeah, he's just like, I'm not going to say a lot about it. He says they have retractable wings or something. It's going to be the the biggest available thing. That's. Yeah. They tell me more. The most unforgettable ones of all time over and over. It's going to be amazing or terrible either way. The biggest. Yeah. Yeah I think he is going to unveil flying car. He's. Yeah. He said he's like I just think that if people want to buy a flying car, they should be able to buy a flying car. That's all. Is that against a law? No. Okay. You want a flying car? I'll sell you one. It's like, you know what? Know what the fuck are you saying right now? Yeah, I was gonna say, what do you think it's going to be like? Dude, do you think it's gonna fly? How high do you think it's gonna be able to fly due to? Has to get high enough to have an air traffic lane. You know, I don't know, I, I imagine for integration, like a drone. Yeah, maybe. Okay. So I think it'll be like the maximum. Like it over really go goes like 20ft. Now I think you're flying it like 10 or 15ft. What's it going to be. Kind of a problem because there's going to be like trucks and stuff that's like a flying car. Or is it like a hovering car? I'm more of a hovering car in my opinion, you know. Yeah, a flying dude, a flying like, that's what I'm saying is he's the dude. Yeah, yeah, I'm talking with him with it. Yeah, that'd be sad. But yeah, I'd save up and walk away. Doug, give me a five mil. Five mil. You go anywhere, you go anywhere. Okay? If it's your own private jet, I legit fly to. You know how long it take to get to Miami? Do you think? I don't know, what's the flight from Saratoga to Miami? Take five from Antonio to Vegas. It's about three hours. Three and change, I would guess like six, eight hours. That's what I would guess. Probably like six. So, yeah, if I could drive, like, two hours on my flying car and then, like, stop somewhere and fill up gas or whatever to fill up flying fuel, Jet fuel. Oh my fucking God. Do you put in that? What are you going to power with electricity? They would, Teslas with the Teslas. He just charging in and Teslas. But do you live in a fucking flying car? So, like. Yeah, I'm thinking maybe, I don't know. Who knows? It can't be saved up. What the fuck? Maybe it's like a flying feature. You have to I don't know, I don't know, dude. It's going to be cool to see this though. In the next he said yeah, he wanted to by the end of 2025 to be unveiled. So that's soon. It's already like mid-November coming up, unless you just wanted to go viral, he said in a couple months flying cars. That's what I heard. Yeah I don't know. I think you're right for sure. I think it should be hovering car. Right. Not so much a flying out of the sky with him. I don't like I'm telling you I will not buy another car. Car. Oh that bro I'm be one of the people that flies around like the ability to go to Austin, buy Sky Ron Weasley style. Absolutely. Absolutely does. My chance of death will go way up like a motorcycle. Yeah. I wonder how much is going to be what these things are going to cost after it and think what, what's the Cybertruck cost if they Ron Weasley like 200 grand Twitter racks. See Ron Weasley. So if it's okay it's got a V. So 200 K for a Cybertruck roughly. Roughly speaking, I have I okay for the Weasley car, but I think it's 80 K for the Cybertruck. What can we do? Okay, okay, so it's okay for the Cybertruck, for the Weasley? Weasley I think it's a mil for sure. That would make it more of a Weasley, so wouldn't be that many going around there. Maybe ten of you Weasley pussy like that would just drive that. There would have to be like landing boards. So how are they going to like, fucking get a regular like Windsor? That's how you blow. I just gonna say they say the ship. And a big oil field, bro, I don't know. I don't know what the fuck if I were driving one right now. Okay. Highway landings, I'd be a little nervous. I mean, yeah, what the fuck? But just. Just like a transformer, dude, you don't. You didn't take it. Let's fucking go see that car mode. And those are the lands on the highway. You just get a nice little clearing and hit a button to just, like, fuck it, Batman. Yeah, dog. 200 cases, I don't know. Tell me. I'll talk. Oh, yes. The transformer. They're coming through. Yeah, it needs this, like a certain amount of strip. It needs a certain amount of highway. Need to be able to identify it for a certain amount of time, to adjust the speed and just fucking you hit the button once it's ready and calibrated. And so did you. Do you me, you finish. Fuck you land it. That'd be so sick. But all this is predicated on if someone is an idiot, they will crash and burn and die and kill people. Oh, lots of people would die and selfishly, for me, that makes the thrill go way up. Like if I got good at it, I'd be like, man, Ron Weasley in love with the oh oh sky with it. Oh no. Oh my car! Molly bro. Okay, Molly Weasley bro. Let's go. So yeah, it's fucking me hovering car. This is players like boo boo boo boo. You could like move laterally or you I don't know I don't know the axis axes. You think they just do a hoverboard who you like. Yeah I don't think he would make something that's kind of fucking lame. Well, maybe I don't know, I don't know. We'll see. It's going to be interesting. No idea. What the fuck's that to happen? There is no point in going out there and doing something lame and stupid. You know, it would be hilarious to find out Elon Musk for the last year has been working on flying cars, and you didn't fucking know. We're kind of living in 1990, dude. Like, I think the technology, like, air is like, cool because it feels like we're in 2025. But there's a lot of stuff that the CIA and like these agencies, I think they've been technical, logically ahead of us for like ten years, like the iPhone ten, the shit for like ten years stuff. So I found out. So it's kind of I don't know, man. I can't think of an example of a piece of technology that they know things could be better, and they're not like just letting us have better things. But I do think that there is some of that out there, somewhat like just as far as capabilities of technology, like, yeah, how much they could have put into an iPhone right now, or how much they could put into a commercialized computer that goes out to or the MacBook. Like they could really do have some crazy shit going on with their technology, but like, it's like they got some self-cleaning robots, then bitches be here. You seen that? Yeah. They're like maids in people's houses. I don't like that. At least. At least like the Roombas. And then we have, like, a Narwal. Yeah, one of those. Okay. That's fucking lit. Really? Yeah. That's a it's fucking lit. So that's cool. Yeah. One of that. That's cool. But yeah there's, that's I'm sure the complexities and then the intricacies that they're getting to the public I guess you know. Yeah. Right. I guess can you take control information though. Right. Or how would you make sure that you're doing that. Don't think you plug every hole of like truth getting through. Yeah. I guess just like funding for tech companies is a sketchy thing I don't know. Yeah. Okay. Because if you want to make like a, if you want to do some serious shit, you're gonna have to get some funding or like Nvidia, they're already like an established chip manufacturer. Right. But I think that they have some regulations for what they're like, able and willing to sell the people. They're also going through a weird time because chips are hard to manufacture right now. I don't know. The thing is, I'm fucking up because I don't have a good example of, like, this should be more like this, you know? But I just feel like technology wise, things have gotten not there hasn't been like, huge jumps, like, since we got FaceTime. I don't know, you know. Yeah, yeah, yeah. I feel like I definitely feel like there's truth in the sentiment of there's the things that we have and these things that the CIA and like the organizations that are running, the things that are collecting our taxes, those groups of people who are like controlling the controllables or like the controllers, like the fucking whatever is the rule enforcers, whatever arbitrary and objective reality those people are doing, those, those losing control, the ship, they're, that they're influencing people or things to not advance out of hand very quickly now that they have access to things that we don't have access to. Yes. Technologically speaking, yes. And they're like letting some of that trickle in potentially, I think so, I think so this is also like alien tech, you know, on that level. Because if you are the so if I, if I am the government of whatever country Justin Kingdom and I like the and then they're making ChatGPT and I'm like, hey you work for me now. You know what I'm saying? I'm making like I, I'm, I'm on the forefront of like some of the most like when I'm technologically advanced shit that's going on right now. It's like if I'm Mr. President or Mr. Kingdom, ruler of the universe of Justin Kingdom, and then I'm like, hey man, you work for me now and then. Like you can literally control it like that. But if unless it was something that you like, you already have people that are working for you who are like trying to be that person, but then like someone outside of your working network does that thing like, hey, okay, now I'm so like, come here, here we go. Yeah. And then but yeah, there might be. So I guess just maybe potentially hypothetically this could be true a thing maybe where, where there's like a certain even like a metaphorically speaking, there's like a certain version of ChatGPT that we're able to have access to and buy. And like the highest dollar amount that you and I can do is like regular people. But who's to say that there's not like a if I'm working for ChatGPT, you know, like a fucking, you know and another cook bro. Come on bro, I'll get you some fucking off menu apps stock like what's the what you're talking about. What menu. Yes. Well yes I think that's for sure. Going on. And they have to commercialize it. And then also yeah there's a military like if they get a real breakthrough, you know what I'm saying? It's not like they're coming to the public first. Not everybody does anything with Elon. Most I'm of like it's a real breakthrough. It's like exactly like he's gonna unless he's unless he knows what's going on so much in secret in a cave somewhere. He's been making flying cars. Didn't tell anybody. Didn't tell the government. Didn't tell nobody. And it's just like doing a demonstration at the end of the year. I would be there, I would fucking be there, and that would be really cool. But for the most part, most people like Zuckerberg. He gets a breakthrough at this point. I think he's probably getting paid by the government more than he can commercialize it for Facebook and sell it to people. You know, it's probably a lot of money in that. So I do. Yes. Yes. Like drone technology I think easily drones are probably the military drones are better than our drones but we don't have the military drones I would say that's pretty. That's pretty straight up. Yeah. Easier said. The guns are getting there like the civilians. White civilians are just thinking about that word. Right. Yeah. We're told to have them, bro. D d d d d d d to use the civilians for guns. As far as that goes, they really want to have, like, military grade stuff or better as far as, like, you know, that's just a culture of guns as a second. My right people. And so they're pretty caught up. I think there's still those things that the military has that's like top of the line course, you know, top secret shit. Yeah, totally. Exactly what we're talking about. Yeah. So you had to be in the room type of shit. Yeah. And it's probably just across the board, man. Like, yes, yes, that's a true thing. Yeah. You know. Yeah. I'd like to see what would I like to see? I'd like to see my phone get cooler. It's a guy's phone. Get cooler. I don't know, I guess at this one, it's like I need it to be just like a fucking in my hood. That's what I need, but I. I want to put a narrow Lincoln. But maybe you can give me glasses. Can you give me like wide frame glasses that give me a hood. But then. Yeah. How are you going to know my thoughts without an AR link. The problem. I guess maybe we're stuck. Fuck. They don't do this shit. Another links I know for me I can't do it. Oh I think so. Can't do it. It's so cool. It's so it's an attachment to and like a device allegedly it's going to be a chip like. And this thing will be like glue and like a shoe like your fucking neural start space. And you'll be able to, like, open, open the browser, open the Gmail, open the inbox, open the email, read the email, reply to the email. Say this. Send the email. Close the app after your thoughts. Yeah. Click open. Let's play Joe Rogan, close everything down. And now I'm just back in the normal hood. And then I'll have like Joe Rogan playing in my headphones. Yeah he's like pass. Yeah yeah dude what are we talking about here. This is through Elon. Towards Erlich. Yeah, they have it. They had it working about a year ago for a guy to where he was playing quake with Neuralink controls. So he's just, like, thinking, like, everything you would do into a keyboard. But he's. And then he's playing quake. He's nasty. And he's especially good because his aim is better when you when you play with Neuralink because it's like where you're looking is exactly where the shots are going. Exactly. Like right there, right there. Right? Yeah. Because whenever you're trying to fucking. Yeah, move the stick around or like put it there like you do something. There's a human aspect going under there, just like remove that human aspect and use lasers, lasers, dog daggers, bro. It's so like on that level, or almost ready to just have Neuralink for video games. In that sense, they're doing it for this person who was in a wheelchair. They were like a paraplegic. There was the old Joe Rogan. Yeah, that's what I heard about it. Yeah. What the fuck's going on here? That's what I'm saying. That was developed a year ago, and we're not we don't have that. So there's like technology that's out there that's crazy. Right? Yeah. For show we're playing Nintendo switches and the switch too. It's not that much different. It's a little faster a great example use it a little faster. No. Do it to. Yeah. There's there's definitely something there going on. They have some that we don't have and that's like that's okay. Blindfolded. Better than blindfold. Don't give a fuck I don't give a fuck. Doesn't matter. Fuck. Like there's going to be nasty equipment. Like when people got a wallet, everyone got a wallet. It's like there's just like that equipment that we have in this life. We had a compass for a while now. It watches. I got an iPhone. She did a get yourself set up with an ad equipment and then let God cook in your life. The basics. Yeah. Then do your quest. I think there's a quest that we all have to do that. That's part of your destiny. Yes. That's part of the question being tied all back around. Yeah. There's like the game basic game mechanics. And then there is a quest that you're supposed to be doing that's kind of like the question of destiny and free will. It's like, yes and no. And the quests, it's like, what makes it my quest? It's like, is the results in the thing that you by yourself are trying to achieve anyway, outside of doing quests, whatever it is outside of this quest that you are doing, you're trying to find something. There's something inside this quest that is more beautiful, even by your own standards of whatever makes life better for you right now. Outside of this quest, whatever makes life better for you outside of this quest is not truly in line with your quest. There maybe is ways to like, incorporate it or like figure out how to like move it all back to like to the center or move it all back to this 10% portion you got right here. But like the 90%, you got to like try to get anything that's outside of that. Not or yeah, outside of that and move more energy and time into that 10% part of what is making your life, even by your own story telling story viewing standards like this is a beautiful life. This is beautiful. This feels like blessings like that. It is pointing to an idea of something is happening and I'm not really controlling it. You know, like it's happening to me. It's like. And it feels amazing. Like. Yeah, crying from joy, like that is. Happens to you. You know what I'm saying? Yeah, yeah. That feeling of being blessed and hopefully your life can result in more of that. That's what I'm trying to do. And that is what your quest will result in if you do it to the best of your ability. And ultimately, that's what would make it worth it, which is a subconscious longing for that feeling. And then the crying would happen to you. The feeling of it being worth it would happen to you. Through entering the hero's journey. Just impart it on everyone. So that's part of it inside of destiny. That's it. When you conception, when it is our destiny, we all have the same destiny. That's the best. Conceptualization for destiny in my mind is the entering the hero's journey. So, like, for sure, you have a destiny. What? That looks like. I'm not sure. I have no idea. No, but I can't tell you. Yeah, I can't tell you exactly. There's too many nuances. You can't even tell me. It doesn't mean you don't know enough about your own backstory. Like the truth behind it. To know, like, the how crazy it is. Exactly. Like, Jon Snow is like he's living a lie to a degree. He's like, yeah, I'm like, I'm bastard from this. Like this. This is the narrative of who I am. And like, okay, let's go, you bastard. Yeah, yeah. And then he's just fucking him. He's literally the heir to the throne. Yeah. Literally spoilers. But the one. No, that's. That's the hero's beautiful story. Yeah. And outside his comprehension of his own self, which is where we say God lives or we're claiming that right now on this podcast. I don't know if it's true or not. It could be heresy. Not trying to say I know things. I'm just saying that's what this food for thought is. Yeah, and it makes sense in the one that causation, the quest will results in the best possible experience you'll outcome you could have ever sought for spent any time towards given any energy or emotion or any a part of you towards. This is way better. Yes. It is what it is. Beautiful man on that quest bro. I think that's a great way to wrap her up. Yeah, I think we got to go in her quest. Yeah. Time to continue her quest with our fucking needs. Life's and time. It's all. Yeah, it's all we got. So. Yeah. Hope we may just have a little better. Yes. Tune in next week. I'm thinking we should start a Patreon. Okay, I've already said this very few times. Really? Already? But, have you seen the way I'm talking to you guys, too? On the other end of this podcast, you seen the way Matt and Shane do their Patreon. So every episode has a sort of Peterson model where it's just like their episode goes on, or that they either have a two hour episode that they do one hour of and then like another hour of the Patreon version, or they do, like their work or 2 in 1 week, and then they'll put one on just on the Patreon. And so, not to try to get a job for money, but I just feel like eventually we should maybe find a way to. Yeah. If we could record two hours, I want to eventually just do an hour for this hour for that. Yeah. Easy. Okay. Cash, bro. Yeah. So if you wanna support us further, we might be able to get you an extra episode a week trying to work on the extra content, at least. Yeah, I would love it if all my favorite pods drop two episodes. You know, like with Matt and Shane. Once I've listened to everything, I almost want to pay for the extra episode tomorrow night to cut out cash flow together, and I see you on the flip. Love you guys. Peace. I sending